Target Audiences

From the 2009 Mudfest report

“MUDFEST11 had three target audiences.

1.      University population. The main audience for the festival was the 40, 000+ undergraduate and postgraduate students, research academics and lecturers that inhabit Melbourne University. The festival was designed both for people too make a point of visiting an MUDFEST artwork as well as people encountering a MUDFEST artwork in their normal day to day university routine. The theme of Hidden Spaces and the campus centric festival meant that a lot of University population encountered MUDFEST.

2.      Arts audience. The artistic and cultural community whom have an interest in the presentation of new work and the work of emerging artists and collaborations. Basically this could be summarised as friends of the artists involved. MUDFEST attempted to use this group by getting shows to cross promote, so the friends of one group would come in and then see another groups work

3.      Local Community. Beyond the university community the festival aimed to engage the larger arts population.”

THIS YEAR WE WANT YOU!